Juul's Meltdown Costs Tobacco Giant Altria $4.5 Billion The New York Times Vaping: Juul to pay $438.5m in youth marketing probe Electronic cigarette maker Juul Labs will pay nearly $440 million to settle a two year investigation by 33 states into the marketing of its high nicotine vaping products, which have long been blamed for Silver JUUL Device Free Shipping JUUL JUUL Vape Pods 3% & 5% Nicotine, Tobacco & Menthol