How Many Cigarettes Equal One Juul Pod The FDA agreed to allow the sale of Juul's The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, E Cigarette Maker Juul Is Said to Seek $1.2 Billion in Funding Fortune DYKOne Juul pod contains as much nicotine as a pack of cigarettes. Side effects include increased heart rate and blood pressure, lung disease, chronic bronchitis and insulin resistance leading to type 2 Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science