The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. Juul to Pay $462 Million to Six States for Marketing to Kids The FDA's Juul Ban May Not be a Pure Public Health Triumph The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health. FDA lifts ban on Juul Labs vaping products pending further scientific review