Juul Can Breathe After Dodging Full FDA Ban on Flavored E Cigs WIRED FDA authorizes Juul's e cigarettes for sale in US after 3 year ban FDA finally announces beginning of flavored e cig ban Juul to Pay Millions For Targeting Youth in Marketing PS Fitness The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.