Altria invests $2.75B in rival startup NJOY after Juul exit AP News Exclusive Altria in Talks to Buy Vaping Startup NJOY for at Least $2.75 Billion, Divest Its Stake in Juul WSJ IKEA PAX wardrobe combination, white, 78 3 4x22 7 8x93 1 8 Health groups and parents' organizations are now pushing back against the FDA's decision, which authorized mango, blueberry, and menthol flavored vapes for those over 21. The FDA will allow vaping company NJOY to sell menthol flavored e cigarettes, marking the first time the agency has opened the door for vaping companies to sell non tobacco flavored products.